Daniel Fletcher Designs Beanie With Sheep Inc. for a Good Cause

By Tianwei Zhang for WWD

Money raised from this collaboration will help Be Well Collective deliver continued mental health services and awareness for young adults.

English knitwear brand Sheep Inc. is releasing a limited run of beanies designed by DANIEL FLETCHER, made with 100 percent traceable wool.

Available in two styles, the beanie say “Be Well” on the front, and all profits will be donated to the mental health charity the Be Well Collective.

Edzard van der Wyck, cofounder of Sheep Inc., said he identified Fletcher as an ideal collaborator because he “has made a huge commitment to making his garments as sustainable as possible.”

“It’s just so good to see that people like him and others are starting to tread the sustainable path and trying to really examine how they can behave in the most sustainable way possible,” he added.

Fletcher, who was particularly impressed with Sheep Inc.’s commitment to traceability, said he was introduced to the charity’s founder Sarah Ann Macklin through their mutual friend, fashion designer Henry Holland.

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