How Liz Earle built one of the UK's biggest independent beauty brands
Podcast
Show Notes
Liz Earle has revolutionised the wellbeing sector. Her brand has forever changed the connection between beauty and health.
I had the privilege of sitting down with Liz to discuss her journey to becoming an entrepreneur in the early days, juggling motherhood, and coming full circle to focusing on her brand and the wellbeing side.
I remember growing up with my Mum using Liz Earle products, and I always remember the emphasis on natural beauty care that they brought, for the first time, to the centre stage. For more than thirty years, Liz has remained a respected and award-winning authority in the world of beauty, natural nutrition, health and wellbeing. She is dedicated to sharing her knowledge as a broadcaster (having started her TV career on ITV’s This Morning in 1989, she’s still a contributor to the show), writer and trusted household name, as well as being a best-selling author with a range of lifestyle titles and a multi-brand founder.
Liz opens up about the trials and tribulations of building a beauty empire, and how she got to where she is today.
Liz Earle is a champion of women’s health, media influencer, author of 36 books, TV presenter, podcast host and charity founder. She is also on a mission to help women celebrate every stage of their lives – especially that all-important second half.
Timestamps
0:00 - Introduction & Overview
3:10 - Background
6:09 - Start of interest in beauty
12:29 - Writing books
15:19 - Making a name for myself
18:47 - First TV appearance
24:49 - Beauty Wise show & company startup
30:01 - Being a female founder
35:13 - Responsibility
37:42 - Sustainability
41:49 - Liz Earle Wellbeing
49:39 - Making changes
54:21 - The future
59:07 - Meaning of Live Well Be Well